It looks like Fred and Sherry Joyner opened their second outdoor power equipment dealership at just the right time. They say the economy up in Oregon seems to be getting a lot better, and a deluge of March rain caused spring to spring about a month earlier than last year. “I think we have a nice, long season in store,” Fred says with a smirk of confidence.
Weather aside, the Joyners have taken steps to further drive sales growth. As stated, they opened their second store, Salem Outdoor Power Equipment in Salem, OR, a little over a year ago. Surprisingly, Sherry points out, the store had a very solid first year and even turned a profit. “It took us four years to show a profit at our original store in Aurora,” Sherry adds.
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